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Writer's pictureTom Burton

Inside the mind of the B2B buyer!

Is your business truly customer-centric?


According to Forbes, only 14% of B2B companies are, so if you can get inside the head of a B2B buyer, you’re going to have a huge advantage in the market.



I joined an expert panel of marketing leaders for a 45-minute quick-fire discussion, packed with practical tips on how to get inside the mind of the B2B buyer.


During this session, you will:

👂 Learn where the ‘pinch points’ are for your prospects

😉 Discover how to instill confidence in your target audience

🖋 Understand how to create an online presence that does the ‘heavy lifting’

🧰 Pick up some techniques to improve emotional engagement with your audience

😎 Get tangible tips to create experiences that your prospects will love



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